The Power of Telling Two Friends

Do you remember the Fabergé Organics ad campaign? (I may be dating myself here!) It is the well-quoted and often spoofed “and they told two friends” ad campaign.

In the ad, a young woman explains how wonderful this new shampoo is and then proceeds to talk about how she liked it so much that she told a friend. That friend in turn told another friend and, well, you can see how that could keep going. They drive the point home by dividing the screen up and multiplying the actor, showing how quickly the message about how amazing this shampoo is can spread.

It may be a simple concept, but I think that the same is true for anything. If I had a really good experience buying a product or service, I tend to tell other people about it. We are really seeing this concept at work this year. As we are meeting prospective families, it is amazing how often someone we know, either a current or past parent, has spoken well about the School. That is what brought the family to our door.

So I wanted to say a huge thank you to the many people in our community who continue to spread the word about St. John’s-Kilmarnock School. By “telling two friends” you are certainly keeping us busy in the Admissions Office! Those positive words to families considering a new school for their children helps us all. Healthy enrolment means a strong and stable school that ensures that every student reaches his or her potential.

Have a wonderful weekend!

Ms. Cheryl Boughton
Head of School
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